What Happened?
Conshohocken, PA-based Kinetiq Appointed Rishit Shah as Chief Product and Technology Officer
About the Company
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
About the Person
Rishit Shah is Chief Product and Technology Officer at Kinetiq. Previously, Rishit held various senior IT leadership roles in the industry.
Info Source
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