| Name | Title | Contact Details |
|---|---|---|
Andy Johnson |
Chief Information Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Brand awareness and engagement for the modern age. Maximize your ad spend with a medium that is metrics driven, memorable, and targeted
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Index Exchange is a global advertising marketplace enabling media owners to grow revenue by helping marketers reach consumers on any screen, through any ad format. We`re a proud industry pioneer with nearly 20 years of experience accelerating the evolution of ad technology for the world`s leading experience makers. As a trusted partner and ally, our aim is to deliver total market efficiency and value for the programmatic ecosystem at large. Through the transparency of our technology, dedication to innovation, and long-standing customer relationships, we lead through change. Headquartered in Toronto, we have more than 500 Indexers around the globe who are dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers. Website
ODN is an out of home (OOH) advertising agency that simplifies the OOH buying experience and offers creative, sharable experiences that captivate and move consumers to action. They also offer Point of Purchase (POP) on demand printing.