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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
The Youth Opportunity Center is more than a beautiful 75-acre campus with residential cottages and a detention center. Beyond the accredited programs for diplomas on office walls, the YOC is about people helping people. Since the early 1990`s, the YOC has provided a safe place for youth and families with severe challenges. Since then, thousands of children and families have been helped by YOC staff members who dedicated themselves to making a difference in a child`s life. YOC`s nine residential cottages, the juvenile detention center, outpatient counseling clinic and the psychiatric residential treatment center provide comprehensive behavioral health services to more than 60 counties in Indiana and more than 200 youth on a daily basis. The Youth Opportunity Center is accredited by the Council on Accreditation (COA) which demands the highest standards of best practices in behavioral health services for youth and families. YOC doesn`t stop at this accreditation and is accredited by the American Psychological Association (APA) which establishes the highest standards for doctoral level psychologist in a training environment. YOC is one (1) of (9) residential treatment facilities accredited within Indiana and is the only accredited pre-doctoral internship located serving youth and families.
Interpublic is one of the world`s premier advertising and marketing services companies. Our agency brands deliver custom marketing solutions to many of the world`s largest advertisers. We cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing. Our client solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client. With offices in over 100 countries, we can operate in a single region or align work globally across all major world markets. Interpublic employs approximately 50,200 marketing professionals. Based in New York City, Interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes financial management and operational controls, guides personnel policy, conducts investor relations and initiates, manages and approves mergers and acquisitions. In addition, we provide limited centralized functional services that offer our companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.
We help B2B SaaS companies dominate categories and take advantage of major growth opportunities with a combination of strategy, research, and execution.
The Integer Group® is the world`s leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive transaction. Through Retail Marketing, eCommerce, Brand Communications, Media & Connections, and Data & Analytics, we accelerate conversion and build a brand`s lifetime bond with its consumers. It`s what we call living at the Intersection of Branding and Selling®.