Since our founding 10 years ago, we`ve always been a different kind of company. After moving to New York from his native Turkey, our CEO Hamdi Ulukaya thought everyone deserved better options, so he set about making delicious, nutritious, natural, and accessible Greek Yogurt right here in the U.S. Our mission since day one has been to provide better food to more people. And now as the No. 1-selling Greek Yogurt brand in America and the second largest overall yogurt manufacturer, we believe every food maker has a responsibility to provide people with better options, which is why we`re so proud of the way our food is made. From the very first batch that came off the line in Upstate New York, in 2007, our cups have been crafted using only natural, non-GMO ingredients. We refuse to use any preservatives. Our yogurt contains no artificial flavors, artificial sweeteners, or preservatives. It has been a busy 10 years for Chobani. Along our journey, we`ve constantly innovated our offerings to evolve with customer tastes and preferences, leading with values, and putting our people first. As we look to the future, Chobani is reinvigorating its founding mission with a vision to make universal wellness happen sooner using food as a force of good. Our vision builds on the company`s founding mission to provide better food for more people, while laying out how Chobani is defining wellness and where the brand will invest to achieve it: • Nutritional Wellness: Scaling our efforts to provide better food for more people. • Social Wellness: Increasing our investment in the communities we serve and the people who craft our food. • Environmental Wellness: Building a supply chain that ensures the planet`s health. This evolution supports Chobani`s ambition to become a food-focused wellness company and providing better food to all people.
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In 2008, we celebrated our 50th anniversary. That was a very proud year for our family. What was once just a small regional branded company with a few employees has grown into the third largest national lunch meat brand with more than 1,000 employees at five locations. It was an incredible year for my family and the entire Land O`Frost family. We share the success with all of our employees, many of whom have worked with my father and have been with us for more than 25 years. Without them, we would never be where we are today. In January 2012, we welcomed Wimmer`s Meats, a leading provider of specialty sausages and hot dogs, into the Land O`Frost family. As our first major acquisition, Wimmer`s Meats parallels our rich family heritage as a family-owned and operated multigenerational business. Some of the products you will find in the Wimmer`s Meat family are Basset`s®, Fairbury® and Ambassador® hot dogs and sausages. Today, with my mother Donna as the Chairman of the Board, I strive to keep the values with which my grandfather and father started this business and will continue to grow Land O`Frost by fostering the entrepreneurial spirit they instilled in me.