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In today`s world fraught with social media noise, automated marketing, and technological overload we know that effective marketing campaigns must cut through the spammy chatter to build authentic relationships in a human-to-human way. Whether building those relationships takes the form of inbound marketing, community building on social media, one-to-one outreach, or any number of customized approaches, we help you reach your important audiences, deepen your relationship with each member, and inspire individuals to do business with you.
Tribal DDB is one of the leading companies in the Business Services sector.
PlayerWON is the in-game advertising platform for free-to-play console and PC video games that lets players earn rewards in exchange for watching ads.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York with a second full-service office in Los Angeles. The agency is consistently recognized as a best place to work in the industry, and has been named to Crain’s Best Places to work in New York City list for three consecutive years; received Advertising Age’s Best Place to Work designation in 2015, 2012, and 2011. The agency has been named MediaPost and iMediaConnection Mobile Agency of the Year in 2015, and won the Large Agency O’Toole award for media excellence in 2014. Founder, CEO, and President, Bill Koenigsberg, was named 4As Chair of the Board in 2014, and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry’s leading trade association. Koenigsberg was been honored with additional industry accolades such including a spot on Variety’s renowned Gotham 60 List and AdAge’s Industry Executive of the Year award. He is the only person to receive Advertising Age’s Media Maven Award twice. The company’s mission is “To create the most meaningful brand connections within the lives of people everywhere.” By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $6.5 billion, over 1,200 employees (#Horizonation), and clients that include Burger King, GEICO, LG Electronics USA, and A+E Networks.