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POP was founded in 1996 by a group of creative technologists compelled to design breakthrough experiences for what was then a revolutionary new medium - the Internet. From the start, we coupled our aesthetic and engineering prowess with a collaborative, consultative approach that has enabled our work to make a lasting impact on our clients` businesses.
Tech-focused communications & #PR firm offering media & analyst relations, original content development, corporate messaging & social media #marketing services
Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation. Our team of around 2,500 people across 55 markets worldwide, work for some of the world’s most well-known advertisers, and Maxus has been the fastest growing agency network over the last 5 years. (Source: Recma) We are part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day.
A leading ePublishing platform, HighWire Press partners with independent scholarly publishers, societies, associations, and university presses to facilitate the digital dissemination of more than 3000 journals, books, reference works, and proceedings. HighWire also offers a complete manuscript submission, tracking, peer review, and publishing system for journal editors, Bench>Press. HighWire provides outstanding technology and support services, and fosters a dynamic and innovative community, enhancing the strengths of each of its members. HighWire plays a unique role in the online publishing business: affiliated with an academic library, a first-class research institution, and partner and colleague to scholarly societies who value the high quality and content of their journals, books and other materials. By working with HighWire, publishers gain the economies of scale and networking opportunities of working collaboratively in their business technology. HighWire has been affiliated with Stanford University since 1995, with the launch of the Journal of Biological Chemistry (JBC Online). Science, the Journal of Neuroscience, and Proceedings of the National Academy of Sciences (PNAS) soon joined with HighWire to become pioneers who defined today`s online journal. HighWire quickly became known for combining cutting-edge technology with long-term organizational stability and has maintained a leadership position in the industry ever since.
Social Native is a marketplace for content. Our technology matches brands with content creators to create high performing branded content at scale. We have automated the process by which brands define content needs, match with potential creators, and contract with creators who are interested in creating content according to brand guidelines. As a result, the brand can expect a gallery of branded images, distribution on the content creator`s social channel, and key analytics in order to make decisions about how the brand can further use the content.