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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are Wunderman: Creatively Driven. Data Inspired. We are a global digital agency of 7,000 data scientists, creatives and executives in 60 countries committed to inspiring action and sparking innovation. In a world where clients struggle to derive value from the mass of data they collect, Wunderman identifies powerful cultural insights to build campaigns that deliver measurable business results. Wunderman is part of WPP (NASDAQ: WPPGY).
OpenAP enables unified, consistent audiences within premium TV content at massive reach and scale. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor, OpenAP delivers cross-publisher targeting and independent posting for advanced audiences.
At The IMAGINE Group, we understand the need to revolutionize the consumer experience and drive our clients brands and outcomes. That`s why we`ve created a model to enable our clients to optimize their brand`s performance and return on visual communications. By empowering our clients to deliver visual communications that are bold, brave and boundless, we strive to inspire, engage and educate consumers. As our clients` strategic allies, we identify, create, deliver and measure visual communications solutions to drive consumer outcomes. The IMAGINE Group brings together the essential expertise and capabilities through our family of companies to provide a big picture perspective and connected visual communications solutions. We help our clients deliver breakthrough creative and game-changing consumer experiences. The IMAGINE Group, headquartered in Minneapolis, Minnesota has 1,786 employees across five group companies which include Imagine! Print Solutions and Imagine! Express (Minneapolis, Minnesota; impactful visual solutions for mission-critical marketing challenges), Classic Graphics (Charlotte, North Carolina; data managed 1-1 marketing), Midnight Oil (Burbank, California; a creative marketing agency for entertainment, gaming and technology brands) and GFX International (Grayslake, Illinois; décor and visual communications process optimization). Major clients include leaders across all key retail, entertainment and consumer product verticals and segments in North America.