What Happened?
Chicago, IL-based BrandMuscle Appointed Rakesh Rao as Chief Technology Officer
About the Company
The BrandMuscle Integrated Local Marketing Platform simplifies the task for marketers and their local partners, offering brands the versatility they need to scale, and delivering the power needed to achieve impact. We enable brands enables brands and their local marketing partners to simply deliver the greatest marketing impact to each individual customer, from the corporate brand to each local business partner. It simplifies the process of digital and physical executions, enabling brands to build loyalty, enhance lifetime customer value, ensure consistent brand messaging, and maximize ROI through local marketing channels. Located in five offices globally and embedded within 75 client locations, our expertise is driven by nearly 1,000 can-do professionals who serve more than 300 of the world`s top brands and manage nearly $2 billion in co-op/MDF funds annually. Our data-driven insights offer unmatched context and predictive power for more precise targeting and accountability. With BrandMuscle, localized marketing is more effective, more scalable, more measurable, and remarkably, simpler than ever, reaching each of us at that moment when the message matters most. That`s local marketing that makes an impact. That`s BrandMuscle.
About the Person
Rakesh Rao is Chief Technology Officer at BrandMuscle. Previously, Rakesh held various senior IT leadership roles in the industry.
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