What Happened?
Beaverton, OR-based Act-On Software Resigned Raghu Raghavan as Chief Technology Officer
About the Company
Act-On Software, Inc. is the leading marketing automation provider for fast growing businesses. Act-On provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers. At Act-On, we love marketing as much as you do. We are a marketing automation company with a passion for helping you, the marketer, do the best work of your career. As a mark of our innovation, we created the only workspace that powers the customer experience from end-to-end. From brand awareness and demand generation, to retention and loyalty, our technology enables all marketers to drive better business outcomes. Our platform is built with powerful capabilities to help you deliver results quickly - without the need for a dedicated IT resource. Every marketer has a great campaign inside of them – let`s work together to launch it to the world. It`s time to Act-On!
About the Person
As founder and CEO of Act-On, Raghu Raghavan brought to his bid a long history of developing technology to amplify marketing and sales lead management, having previously founded Responsys. He remains today a driving innovative force behind the Act-On platform and its foremost architect, with much to show for his involvement in the company`s product roadmap. Raghavan came to Oregon in 1983 to work at Mentor Graphics. He later co-founded Responsys, a California-based online marketing company that went public in 2011, then sold to Oracle in 2013 for $1.5 billion. Raghu is the product visionary and driving force behind the company. A seasoned entrepreneur, he led the initial design of the Act-On service and the development of its core technology and infrastructure. Previously, he was the co-founder and CTO of Responsys, Inc. (NASDAQ: MKTG), the industry leader in email and life cycle marketing solutions for high-end retailers. The company was backed by Accel, Foundation Capital, Redpoint Ventures and Sigma Partners. Raghu got started down the entrepreneurial path when he quit a cushy job and took a giant pay cut to join a small start-up named Mentor Graphics, which had a small team of smart, passionate people and zero revenue. He participated in its frantic growth through a very successful IPO (NASDAQ: MENT) and revenue of well over $400M by the time he left seven years later. Raghu holds a Ph.D. in Computer Science from the University of Minnesota and a B.Tech. in Electrical Engineering from the Indian Institute of Technology (IIT), Bombay.
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