What Happened?
Skokie, Illinois-based Jelmar, LLC Appointed Rafael Ortiz as Chief Technology Officer
About the Company
Jelmar manufacturers CLR Brands and Tarn-X branded cleaning products. These products are available in food, drug and mass retailers. Jelmar has been a growing, evolving company since its inception in 1949. The company began when Manny Gutterman established a national sales representative organization, Manny Gutterman & Associates, Inc. This new company was dedicated to selling all types of proprietary products to chain drug, variety, hardware and department stores. Tarn-X® Tarnish Remover, during the late 1960s, became one of the first products that used the phrase "AS SEEN ON TV" in commercials and on packaging. Tarn-X has become the number one selling metal cleaner in the United States as well as a household staple which can be found in every major retailer in the United States. Jelmar developed and added CLR as the companys second nationally-recognized cleaning brand and has extended the companys reach into the Canadian and Australian markets. The company remains owned and managed by the Gutterman family. Alison became the president of Jelmar in 2007 and the third generation Gutterman to run the company. Much of Jelmars recent successes can be attributed to Alisons commitment to build on Jelmars base and to expand research and development of quality cleaning products. Most recently Alison expanded Jelmars product offering with the introduction of PRO Line, an industrial line of cleaning products. Alison has increased Jelmars investment in consumer research to gain insights into what consumers are looking for in their cleaning products. Through a partnership with the Environmental Protection Agency in their Safer Choice Program (formerly Design for the Environment (DfE)) as well as other strategic alliances, Jelmar has created innovative, environmentally friendly reformulations of new and existing products that have been well received by consumers allowing Jelmar to continue to grow now and into the foreseeable future.
About the Person
Rafael Ortiz is Chief Technology Officer at Jelmar, LLC. Previously, Rafael held various senior IT leadership roles in the industry.
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