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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
In the media, marketing, and advertising industry, Eastport Holdings is a significant departure from legacy consolidation models. Built to respond to the dramatic shifts in the strategic and ad-tech landscape, our goal is to find highly successful and relevant specialty shops and give them access to the capabilities they need to thrive going forward. We own 11 advertising and marketing agencies across the United States.
It`s not luck; it`s Luckie. Luckie is the marketing solutions agency that combines data, technology, strategy and creativity to bring you closer to your customer, spot new opportunities and achieve results luck can`t explain. We have expertise and passion for CPG, tourism and hospitality, pharma and healthcare, and automotive products and services. We have a track record of achieving seemingly impossible results. Our independence means we do what`s right for our partners and our people. 70 years and counting.
When Michael Hart, Chris Lange, and Jim Scott formed mono ten years ago, they set out to build a new culture, not just a new agency. From the very beginning, mono was designed to foster collaboration, embrace cross-disciplinary thinking, and fuel creativity and innovation. In a world of complexity, we use the power of simplicity to create meaningful change in our clients` brands and business.
Havas Creative is part of Havas Group, the most integrated communications company in the world. We`re building what we believe an innovative network should be: a connected ecosystem of 73 global multi-disciplinary villages, united under one leadership, and with one P&L. Rather than a one-size fits all model, our unique `Village` model allows us to build dynamic teams of specialists that can be reconfigured as clients` needs change This approach allows us to bring undiluted specialist strength and deliver a custom solution built to suit your business, while also maintaining a consistent, client-focused approach with the flexibility to put people on the ground in markets around the world. Our ownership by entertainment giant Vivendi gives our clients access to entertainment and culture. Where other networks replicate skillsets, our partners are music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.