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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Moloco is a machine learning company. We provide performance solutions that help companies around the world increase the ROI of their digital strategies to accelerate growth. Today, we offer a performance marketing platform, optimized for mobile advertising, with our machine learning engine at its core. Moloco Cloud DSP uses customers` own first-party data to exceed game and app publishers` return on ad spend (ROAS) goals. Moloco Retail Media Platform enables online retailers and marketplaces to improve their merchants` performance, grow sales, and realize new revenue opportunities through contextual recommendations and fully native advertising. Moloco was founded in 2013 by a team of former Google machine learning engineers. With headquarters in Redwood City, California, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
Health Monitor Network® is the leading direct-to-patient company in the country, with a reach of 150+ million condition sufferers, 200,000+ medical offices and 400,000+ HCPs with an active database of 2,000,000+ patients. Our offices are responsible for 80% of the nation`s TRx dollars. We help you reach patients in medical offices, in patients` homes and on-the-go with an ROI of 6:1. We strive to facilitate dialogue between patients and their healthcare professionals. With a strong suite of products (print, online and mobile), and over 50 established partnerships with Healthcare Associations, Societies and Advocacy organizations, Health Monitor is a trusted partner in the direct-to-patient category.
Analytic Partners is a global analytics firm that delivers highly-customized analysis, consulting, and software to improve sales, enhance marketing ROI, and support optimized resource allocation decisions in industry-leading companies. Through offices in Europe, Asia-Pacific, and the Americas, Analytic Partners provides world-class expertise and reach with localized analysis, delivery and client support.