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Innovid is an independent CTV advertising and measurement platform for the worlds largest brands.
Mother was founded in London in 1996 by a group of creative, free-thinking individuals sitting around a kitchen table eating lunch. It`s here that the group decided that they were hungry – not for more sandwiches, but to do things differently. They wanted to break free from the shackles of traditional agencies and be 100% independent. To be free to do the best work possible, and not have to answer to any private equity firms, holding companies or indeed any other tentacle of the grotesquely swollen octopus of global capital. Today, Mother is still fiercely independent, but now there are over 500 like-minded people in our family, with offices across London, New York, Los Angeles, Shanghai and the oddly Shoreditch-based continent of South America. All with kitchen tables in them. And all with people sitting around them that come to work everyday to make the best work they possibly can. Come on in. Everybody who is passionate about great work is always welcome at our table.
Kantar is home to some of the world`s leading research, data and insight companies. Individually, companies such as Millward Brown, TNS, Kantar Media, Kantar Worldpanel, Added Value and The Futures Company are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners. We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star. Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.
[x+1] makes online media and marketing more effective by identifying high-value customer and serving up offers and content that are relevant to them.
Comscore is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. We are creating the new model for a dynamic cross-platform world. In January 2016, comScore and Rentrak Corporation – two leaders in measurement innovation – united to establish new currencies for understanding consumers` multiscreen behavior at massive scale.