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Investing in the Future of Brand Management
Fuel is a full-service online marketing agency specializing in e-Commerce solutions for the travel and hospitality industry. Since being established in 1994 in Myrtle Beach S.C., Fuel has expanded to a total of six locations: Myrtle Beach, SC; Charlotte, NC; Breckenridge, CO; Cleveland, OH; and Sofia, Bulgaria.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Decibel Insight analyzes the digital body language of users on your website or app, pinpointing where they get frustrated, engaged, or confused - so you`re equipped to optimize their experiences.
Moat is a SaaS analytics company focused on transforming brand advertising online. Moat`s products include Moat Ad Search, Moat Pro and Moat Analytics. Moat Ad Search is a free display ad search engine. Moat Pro is an industry wide real-time search solution providing insights across brands, publishers, and ad tech. Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics.