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As a full-service media agency, we offer a complete suite of services from strategic planning to investment to real-time analytics geared toward putting Perspective Takes Form to work for all our individual clients` brands.
The ZenIQ platform simplifies the ability of B2B marketers to activate advanced data capabilities, without the need for advanced data skills, IT department integration or magic wands. Today, our clients are able to connect account-centric marketing activities and response from across the enterprise. This accurate picture enables a complete view into target account contact coverage, reach and engagement, and the ability to host and manage a system of record for target account lists. From this point of insight, marketers can now control consistent messaging across delivery platforms, channels and teams. Today, B2B marketers have a platform capable of delivering high value account-centric experience designed to maximize target account pipeline: Volume, Velocity and Value.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).
We create connected experiences that matter.
Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of Kantar, WPP`s data investment management division.