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Birks Group is a leading operator of luxury jewelry stores in the United States and Canada. As of October 31, 2014, the Company operated 28 stores under the Birks brand in most major metropolitan markets in Canada, 18 stores in Florida and Georgia under the Mayors brand, one store under the Rolex brand name and two retail locations in Calgary and Vancouver under the Brinkhaus brand. Birks was founded in 1879 and developed over the years into Canada’s premier retailer, designer and manufacturer of fine jewelry, timepieces, sterling and plated silverware and gifts. Mayors was founded in 1910 and has maintained the intimacy of a family-owned boutique while becoming renowned for its fine jewelry, timepieces, giftware and service.
Ritani is a high-end jewelry brand modernizing the way consumers purchase diamond engagement rings and diamond jewelry. Founded in 1999, Ritani marries the online shopping experience for handcrafted and custom-made diamond engagement rings, loose diamonds, and other fine diamond jewelry with a network of trusted local luxury jewelers. Ritani is headquartered in New York with e-commerce operations in Seattle.
Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship. Now greatly expanded, Coach is a modern American luxury brand with a rich heritage of craftsmanship and New York style. We continue to maintain the highest standards for materials and workmanship. Coach's exceptional workforce remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability, and our commitment to customer service.
Claires was founded in the 1960s with the merging of 2 fashion accessory retailers in Chicago, US, and by 1992 we had over 1,000 stores in the US. Fashion proves to have no borders, as our amazing growth has continued with stores in over 47 countries globally and continued growth internationally. Today, Claires has over 3,000 stores and we are the number 1 ear piercer in the world, piercing on average 3 million ears a year – fulfilling our mission to be the preferred global destination for fun fashion accessories. So take a moment to find out more about us. We are confident that you ll understand why we truly love what we do at Claires. We believe Claires represents a Girls Best Friend and a favorite shopping destination for teens, tweens, and kids. Claires target customer is a girl between 3-18 years old with a particular focus on a core demographic of girls between 10-14 years old. According to our estimates, we have over 95% brand awareness within this target demographic in our largest markets. Claires now has a presence in 47 countries through the 2,720 company operated Claires stores in North America, Europe and China, and 414 franchised stores in numerous other international geographies. Our Icing brand targets a young woman in the 18-35 year age group with a focus on our core 21-25 year olds who have recently entered the workforce. This customer is independent, fashion-conscious, and has enhanced spending ability. We believe that expansion of our Icing store base both in existing and new markets over time presents a significant opportunity to leverage our core merchandising, sourcing and marketing expertise to cater to a wider demographic.
Jocalio is a next-generation jewelry supplier with unique consumer marketing capabilities. We uniquely combine data-driven manufacturing and consumer marketing to not only supply exceptional fine jewelry but to help you sell it in-store. Our collections are designed based on detailed big data analysis of market trends by consumer segments and matching these to a retailer`s existing as well as potential customers. Our integrated data marketing capabilities help to drive customers into your store and keep your business top of mind with the right audience throughout the year.