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LeadingResponse is not just another marketing holding company. We believe that you shouldn’t be in business unless you are doing something no one else is doing...or no one else is doing well. At LeadingResponse we’re not afraid to get our hands dirty to unearth the most precious asset in business: a new and meaningful prospect.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
iome provides a digital platform for targeted location-based advertising, discounts and brand marketing. It delivers internet and mobile services that link activities, interests, locations, routes and places so consumers can plan, book, save and share - all based on their preferences and where they are at any time.
VesselVanguard was conceived and created by Don Hyde, an experienced sailor and technology entrepreneur. As the owner of an Island Packet 485, Don experienced the frustrations of assimilating the full range of details found in 35 pounds of manuals in order to maintain his boat at the peak of performance and functionality. The design for this simple yet innovative service results from exhaustive interviews with owners, manufacturers, dealers, brokers and service personnel. The increasing complexity and sophistication of today's boats requires greater adherence to the manufacturer's suggested maintenance schedules. VesselVanguard makes this entire process simple and assures optimum performance both on the water and at the dock. Our mission is to fill in the knowledge gap so that boaters approach each on-water experience with confidence and control. VesselVanguard enables the boat-owner to enhance their stewardship of the boat while also preserving its value. The systems designed into a boat by an imaginative boat maker, and choices later made by an owner, are intended to function together to create a safe and comfortable on-board environment. VesselVanguard understands this and its purpose is to decrease the complexity of understanding and maintaining all these systems. This level of acute care delivers the most important and indefinable reality to the boat-owner: Peace of Mind and More Time on the Water.
closerlook, inc. is a digital marketing agency focused on using relationship-marketing strategies to create efficient and effective marketing solutions for the pharmaceutical industry. We use our deep understanding of healthcare-professionals` behaviors, beliefs and preferences to help brands build and maintain meaningful relationships with their most valuable customers.