| Name | Title | Contact Details |
|---|---|---|
David Dettmer |
Chief Technology Officer | Profile |
Pipeline Marketing Group offers membership marketing and event sales best practices for private clubs and lifestyle brands. Our marketing strategies are performance based, which means we take an active role in the development, implementation and ongoing management of the marketing and sales effort. Pipeline Marketing Group is the membership marketing and catering event sales solution for private clubs, golf courses, country clubs, yacht clubs, social clubs and special event venues. Basically, we help lifestyle brands become more effective at marketing and sales. Since 2008, Pipeline has amassed over 100 years of collective private club and hospitality marketing experience. We offer a complete range of services designed to increase membership recruitment, drive event sales and enhance overall awareness and lifestyle brand equity. Pipeline can assist across all areas of private club marketing and sales, with solutions spanning Marketing and Sales Performance Enhancement (Pipeline Perform), Social Media, Digital Marketing and Creative Design (Pipeline Studio), and Tracking, Measurement and Process Improvement (Pipeline 360).
Aldata Solution handles the details of retail.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Firewood is a global digital marketing agency founded on the idea that good people are good business. We partner with brands that are changing the world, collaborate with the solidarity of an in-house team, and integrate services for solutions beyond marketing. We bring a flexibility that makes clients feel at home. Mostly, we`re believers in people and what they can accomplish together. With a model that drives efficiency and scale, we partner with top tech brands, startups, and Fortune 500 companies—including Google, LinkedIn, Facebook, VMware, Salesforce, Cummins, and other key clients—providing strategy and insights, creative, performance media, events, and technology services. Our approach to every engagement is rooted in mutual respect. Our people are everything, and we work hard on their behalf to be one of the Bay Area`s best places to work. Firewood was named an Ad Age Best Place to Work 2020, ranking No. 13 of the Top 25 (200+ employees). Firewood was also ranked the No. 1 Largest Advertising, Marketing, and PR Agency in Silicon Valley by the Silicon Valley Business Journal (2019), and No. 6 (large agencies) on the Adweek 100 Fastest Growing Agencies (2019) list. Founded in 2010, Firewood is headquartered in San Francisco with seven offices in four countries and nearly 400 employees. In October 2019, Firewood merged with global creative production company MediaMonks to become the digital marketing arm of S4 Capital (SFOR.L).