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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can`t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It`s having the fresh perspective and raw energy to bring something into the world that no one`s ever seen before. We`re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts. We believe in people, product, and profit, in that order. For us, people always come first. They`re the soul of our agency. It takes awesome folks to make awesome work. That`s why we make sure everyone who comes through the door is as great as the people who are already here. It`s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can`t make the unexpected if you only work with the usual suspects. By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach`s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. So, come be part of the magic.
ITC is an industry-leading one-stop, turnkey corporate messaging solutions provider. Our productions influence perceptions and motivate actions among our clients` most important audiences. Founded on the premise that meetings deserve the same attention to detail, the same production value and the same state-of-the-art equipment as professional theater productions, ITC creates a strategic platform on which content, creative, production and technology are built. Our ability to take a project from inception to completion, via our in-house capabilities and talents, has won ITC a reputation of being a premier one-stop shop within the industry. With a full-time staff of producers, technical directors, creative directors, graphic artists, video directors, editors and technicians, ITC gets the job done right. In addition to our talented staff, ITC uses our own state-of-the-art equipment and staging, as appropriate to the job. We are constantly investigating the latest technologies and innovative techniques to provide our clients with an event that is technically superb and strategically informative.
Symphoni™, founded in 2009, is a digital marketing and advertising agency. We offer a plethora of proven solutions including website design, social media, search engine optimization, content marketing, PPC, email marketing, photography and print, just to name a few.
Caponigro Public Relations Inc. is one of the leading companies in the Business Services sector.