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Torc is more than just a marketplace. We are a marketplace connecting companies and talented engineers to build amazing things together. But we don`t stop there. Torc is a source for great jobs; a network to grow and evolve as a developer; a way for companies to access incredible engineers around the world; a place to build a career. Torc is a true Community.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Mother was founded in London in 1996 by a group of creative, free-thinking individuals sitting around a kitchen table eating lunch. It`s here that the group decided that they were hungry – not for more sandwiches, but to do things differently. They wanted to break free from the shackles of traditional agencies and be 100% independent. To be free to do the best work possible, and not have to answer to any private equity firms, holding companies or indeed any other tentacle of the grotesquely swollen octopus of global capital. Today, Mother is still fiercely independent, but now there are over 500 like-minded people in our family, with offices across London, New York, Los Angeles, Shanghai and the oddly Shoreditch-based continent of South America. All with kitchen tables in them. And all with people sitting around them that come to work everyday to make the best work they possibly can. Come on in. Everybody who is passionate about great work is always welcome at our table.
This is Social Chain. A global social media agency. We deliver tangible results that have a long term transformational impact on progressive brands.
Championing & improving the practice and practitioners of marketing effectiveness.