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American Marketing Association is the essential professional community for marketers. Become an AMA member today.
See how our B2B podcasting platform can help you access, amplify, and attribute your podcast as the center of your marketing strategy to grow your business.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen`s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry`s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world`s population.
We work with the best brands, enterprise companies and start-ups around the world. We test and experiment with our clients to find a formula that drives results for their sales teams to develop long-term relationships.
M&C Saatchi Performance is a global digital media agency that takes a human approach to connecting brands with people, across all channels. It delivers cost effective, measurable results for brands through taking the time to understand their business, their objectives and their audiences. Its innovative media strategies are underpinned by data, compelling creative and informed media buying to deliver business growth for its clients. Its team of specialists manage campaign effectiveness with a relentless focus on optimising channels, content, format and placements. Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times.