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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Mirum is a borderless agency of over 2,500 digital savants, storytellers, makers and relentlessly curious minds who are united by an uncommon drive to make what`s next. Active in 25 countries, we work across our global network of expertise to transform business, design innovative digital experiences and activate commerce at a global and local level. Mirum is part of Wunderman Thompson and the WPP Network.
We are Oath. 50+ media and technology brands that reach over a billion people around the world
TMB (Trusted Media Brands) is the world`s leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader`s Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that`s inspired and created by our fans. Engaging more than 100 million consumers worldwide, our content —-- available across streaming TV, social media, web, and print —-- sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more.
Newport Beach and Company is breaking new ground as the Destination Marketing Organization of the future, being the first community-marketing agency of its kind to leverage the cost efficiencies, brand-building benefits, and strategic advantages of creating a self-sustaining business model to promote a destination – in our case, the world-class city and destination of Newport Beach – across multiple platforms. Our progressive, dynamic and innovative marketing organization works collaboratively with our community partners to create and execute marketing plans that meet each business unit`s objectives, while strengthening the Newport Beach brand as a whole and driving revenue to the city.