What Happened?
New York, NY-based Casper Sleep Appointed Philip Krim as Chief Executive Officer
About the Company
Casper is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest growing consumer brands of all time, and its product line has increased to include sheets, pillows, a matching foundation, and a dog mattress. Casper was named one of Fast Company`s 50 Most Innovative Companies in the World, and its eponymous mattress was crowned one of TIME Magazine`s Best Inventions of 2015.
About the Person
Philip Krim is a vertically integrated consumer brand changing the way people buy mattresses and sleep related products.
Info Source
Company Announcement
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