What Happened?
Kentfield, CA-based Channel99 Appointed Peter Thompson as Chief Technology Officer
About the Company
Channel99 is a B2B performance marketing platform that unites marketing and finance teams to more effectively improve the value of marketing investment. By measuring the performance of vendors and channels driving high-quality website traffic, Channel99 helps B2B companies gain more meaningful and accurate insights into which investments reduce dollar inefficiencies, lower customer acquisition cost, and more predictably exceed sales pipeline numbers. Pioneering the next wave of B2B marketing, Channel99 provides the industry`s only solution for measuring the quality of the channels generating pipeline.
About the Person
Peter Thompson is Chief Technology Officer at Channel99. Previously, Peter held various senior IT leadership roles in the industry.
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