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Perfect Day is on a mission to empower you to enjoy the dairy foods you love while making the world a kinder, greener place.
In 1921, 320 dairy farmers met in St. Paul, Minnesota, to form the Minnesota Cooperative Creameries Association. Their idea was simple—join together to effectively market and distribute members dairy production across the country. From there, we quickly set our sights on growth. Just eight years after establishing our butter marketing organization, we expanded into the ag services and feed businesses. Our international journey kicked off 52 years later, as we began relaying the lessons we had learned to support local agriculture in developing nations around the world. Those efforts have also helped us expand our commercial business beyond the borders of the United States. Today, our four businesses give us a farm-to-fork view of agriculture. Pair this with our farmer ownership and we are uniquely qualified to fulfill our purpose of feeding human progress around the world, while always delivering on our responsibility to member-owners through our core values. We are united in a common cause, committed to excellence and inspired by our place in the world—but there are no shortcuts. We have never lost sight of the value of a hard days work.
Click Here to read and learn more about Brew Dr. Kombucha and Uplift: Organic Kombucha and Yerba Mate Beverages.
MUD\WTR began as a way to revolutionize how people wake up and start their days. Its flagship product, :rise cacao, is a low-caffeine coffee alternative made from adaptogenic mushrooms, masala chai and cacao. MUD\WTR followed that up with a calming evening blend, :rest rooibos, in 2021 to encourage consumers to adopt a more mindful evening ritual. With more products soon to come and an exciting array of mental-health-supporting content (across a podcast, films and Trends w/ Benefits), MUD\WTR exists to create healthy minds through healthy habits.