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Treasure Data is an enterprise Customer Data Platform (CDP) provider based in Mountain View, California. Founded in 2011, the company transitioned from a big data platform to focus on CDP technology around 2016. It offers a unified platform for collecting, storing, and activating customer data across various marketing channels. Key features include data ingestion, identity resolution, audience segmentation, and real-time personalization. The platform is designed for large enterprises and supports industries such as retail, finance, and IoT. It enables personalized marketing through unified customer profiles and real-time activation. Treasure Data also emphasizes security and compliance with enterprise-grade encryption and GDPR/CCPA adherence. The company has made significant contributions to open-source projects, including Fluentd, a widely used data collector for log aggregation and event streaming. Its mission is to create an intelligent data foundation that transforms raw data into actionable insights.
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