PureCircle is the global leader in production and marketing of high purity stevia ingredients. PureCircle leads the industry with development of a vertically integrated, sustainable and natural supply chain. Stevia is grown for PureCircle across South America, Africa, Asia and the United States where it provides a sustainable cash crop for farming communities. PureCircle has developed a broad portfolio of ingredient solutions and has pioneered such ingredients as Reb A, SG95, and breakthrough proprietary ingredient PureCircle Alpha, as well as PureCircle Flavors. PureCircle also established joint venture partnerships with sugar industry leaders to innovatively combine stevia and sugar for natural sweetening solutions and locally support customers. These global partnerships include Tereos PureCircle Solutions, with Tereos and NPSweet A/S with Nordzucker, in Europe. As part of its industry leadership, PureCircle pioneered the trust mark Stevia PureCircle®, which educates consumers about the benefits of stevia and provides a strong base of trust for both consumers and food and beverage companies alike. The company also founded The Global Stevia Institute, (globalsteviainstitute.com) the leading resource for accurate, science-based information on stevia led by a global advisory board of internationally recognized health professionals. PureCircle’s global headquarters are in Kuala Lumpur, Malaysia. PureCircle shares are traded on the LSE AIM index.
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Huel is super convenient nutritionally complete food. It contains essential amino acids, essential fatty acids, fibre, phytonutrients, and at least 100% of the European Union`s "Daily Recommended Amounts" of all 26 essential vitamins and minerals. Huel is high in protein and fibre, very low in sugar, is made from sustainable ingredients (oats, pea protein, brown rice protein, flaxseed, sunflower, coconut, plus a bespoke vitamin and mineral blend), 100% vegan (better for the environment and animals), requires minimal packaging and has a shelf-life of 12 months (so zero food waste), has a low GI 27, and is filling.