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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Whether rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media and compelling content, the New Jersey-based boutique public relations firm helps clients attract more dollars and supporters. Violet PR has garnered more than 50 accolades in the last three years, including `Best in Show` at the 2022 and 2023 Public Relations Society of America New Jersey Pyramid awards. The firm was named `Best Boutique Agency` by PR News and Bulldog Reporter in 2022, and in 2023, April Mason was named to NJBIZ`s `Best 50 Women in Business` list.
With over 30 years of experience, Thompson & Bender has an unmatched track record of success in developing award-winning advertising and P.R. campaigns for an impressive and diverse client group in the New York metropolitan area. Founded in 1986, the executive team of Geoff Thompson, Elizabeth Bracken-Thompson and Dean Bender delivers a wealth of journalism and marketing experience to the firm`s client group. Thompson & Bender, partners with companies to develop and implement strategic communications methods that achieve business goals, and strengthen the long-term value of the client. Thompson & Bender offers an unparalleled level of expertise in all areas of public relations, advertising and marketing in the Hudson Valley region. Thompson & Bender has worked on a wide range of public relations and marketing campaigns for more than 125 clients and has earned a reputation for handling major public relations strategies and challenges and the launch of many new products.
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied`s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world`s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
Havas is the 5th largest global advertising, digital and communications services groups, present in more than 100 countries. Headquartered in Paris, Havas operates through its two business units, Havas Creative Group which incorporates theHavas Worldwide network(formerly Euro RSCG Worldwide) together with the Arnold Micronetwork, and the Havas Media Group which gathers the media talent within Havas: Havas Media and Arena who work alongside Havas Sports & Entertainment.