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Jumpshot is a next-generation marketing analytics platform that illuminates the online world` helping organizations understand their target audience based on online behavior. Jumpshot provides the deepest` richest` most extensive marketing analytics on the planet` enabling organizations to make exactly the right decision at precisely the right time. Our data is based on a 107 million-plus global user panel and includes secured (https) clickstream data` revealing in-depth buying and social behavior not just browsing. Our data` paired with our intuitive user-centric cloud products` turn the most complex data into actionable` real-life intelligence.
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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Skillsoft helps companies unlock the potential in their most valuable asset – their people – by delivering engaging content and powerful technology that drives business impact for modern enterprises. Skillsoft comprises three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform and the SumTotal suite for Talent Development. Skillsoft provides a comprehensive selection of cloud-based corporate learning content, including courses, videos, books, and other resources on Leadership Development, Business Skills, Digital Transformation, Technology & Developer, and Compliance. Percipio`s intuitive design engages modern learners and its consumer-led experience assists in accelerating learning. The SumTotal suite delivers measurable impact across that entire employee lifecycle via award-winning technology that powers talent acquisition, learning management and talent management. Skillsoft is trusted by thousands of the world`s leading organizations, including many within the Fortune 500.
Not your fathers Madison Avenue agency. Were a creatively-led, tech-powered media agency built at the speed of culture for the marketing needs of today.