What Happened?
New York, NY-based Mirriad Appointed Niteen Prajapati as Chief Technology Officer
About the Company
Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content. Using sophisticated technologies, Mirriad creates advertising opportunities within existing premium TV and video across multiple shows. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience. Research has consistently shown in-video advertising to be highly effective for the marketer and preferred by audiences on TV, online, and mobile. Mirriad is headquartered in London, with international offices in New York, Mumbai, Shanghai and São Paulo.
About the Person
Niteen Prajapati is Chief Technology Officer at Mirriad. Previously, Niteen held various senior IT leadership roles in the industry.
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