What Happened?
New York, NY-based Activate Promoted Nicholas DiSanto as Chief Technology Officer
About the Company
At Activate, we partner with brands and influencers to tell engaging and compelling stories across social media, at scale. We are a team of influencer strategists, technologists, data scientists, and operations professionals. Over the last year, we have Activated over 75,000 influencers and creators to publish more than 6,500 pieces of collaborated content per month. We`ve come a long way since our inception. Our story began in 2007 when, long before the term `influencer` was a thing, we launched BLOGLOVIN`, an online platform and community for creators, tastemakers, and 12MM+ of their most avid fans. Through BLOGLOVIN`, we learned to identify emerging creators, what makes their content compelling, and how to run influencers partnerships at scale to fuel our own growth. As brands and marketers caught on to the power of these creators and influencers, they began to reach out to us for help in identifying influencers and building partnerships. In 2014, this lead us to formally launch the Activate technology platform to help our own team and partners to run these influencer collaborations more efficiently. From there, the rest is history.
About the Person
Nicholas DiSanto is Chief Technology Officer at Activate. Previously, Nicholas held various senior IT leadership roles in the industry.
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