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Big Happy is a company that provides a turnkey approach to rich media at scale, delivering experiences through ads that consumers remember.
Decibel Insight analyzes the digital body language of users on your website or app, pinpointing where they get frustrated, engaged, or confused - so you`re equipped to optimize their experiences.
Power is an independent marketing firm specializing in B2D2C sales channel marketing. Based in Louisville, KY, their position as a residential product authority spans four decades. With an integrated service portfolio built for an omnichannel world, Power has the proven expertise to help clients support their brand and distribution channels in smart, effective and relevant ways. See how Power can help clients navigate the connected world and reach their targets with laser focus.
Established in 1987, Epica is unique in the crowded awards sector as it is the only global creative prize judged by journalists from the marketing and communications press. Epica`s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.