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PHMG is the world`s leading provider of audio branding, helping businesses across the globe sound as good as they look since 1998. Experts in audio for 20 years, PHMG helps more than 32,000 subscribing clients connect to their customers through sound – including world-leading brands such as Coca-Cola, Audi and Adidas. With a product portfolio that features On-Hold Marketing, Auto Attendant and Out-of-Hours Messaging, PHMG helps its clients get their message across in the most brand consistent way. Their team of copywriters, producers and voiceover artists create world-class productions that engage and inform callers every time they get in touch. And thanks to an expert team of Audio Branding Consultants and Account Managers, clients are supported at every stage.
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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Omnicom Group is the leading global marketing communications company providing the best talent, creativity and digital innovation in the world of integrated marketing services for more than 200 brands - including some of the world`s most iconic, innovative and successful. Omnicom Group (NYSE: OMC) is a strategic holding company that has the industry`s most diverse portfolio of more than1,000 companies serving over 5,000 clients in more than 100 countries. Omnicom and its agencies have a corporate culture distinguished by a long-standing belief in the power of learning and training. The company offers the industry`s richest opportunities for individual growth, with offerings that include Omnicom University, Catalyst at DDB, BBDO University, Tiger Academy at TBWA, Ketchum University, OMD Foundations, and more - all contributing to enhancing employees` professional breadth and our success in retaining top talent. Year after year, Omnicom brands win the lion`s share of industry awards, testament to an intensely creative, vibrantly entrepreneurial and deeply collaborative corporate culture designed to ensure worldwide, world-class marketing and communications services – and profitability – for every client and investor.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.