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Simmons Sharpe was founded in 2015, by Bill Sharpe, the former chairman of Havas Canada, and Heather Simmons, the former CMO of Dell Canada. At Dell, Heather was Bills client for 9 years. Remarkably, they still like each other. They lead the company from hipsterville, better known as Queen East, in Toronto. Most of the actual work however, is done in Halifax, where Mitchell Hunter runs the show. The Simmons Sharpe difference is our focus on end-to-end demand generation and measurement. And by end-to-end, we mean including customer care and sales in marketing initiatives, and automating and measuring from impression to signed contract. Because marketing matters most when it impacts bottom-line sales and builds long-term relationships with customers.
The media hub for @PublicisGroupe, comprised of powerful Brands: @StarcomWW, @Zenith, @SparkFoundryWW, @Digitas and @Performics.
On June 15, 2017, xAd rebranded to GroundTruth. The rebrand reflects the company`s growing vision for what location can truly accomplish and the scale at which it can be accomplished. GroundTruth was founded on the notion that the status quo isn`t good enough. We want to challenge it every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
Capitolis is the leading SaaS platform that drives financial resource optimization for capital markets. Founded in 2017, Capitolis` vision is to transform capital markets by helping financial institutions optimize their capital and balance sheet exposures for the benefit of all participants. Through collaborative technology, Capitolis helps clients eliminate unnecessary positions and find the most suitable party to hold the remaining positions - freeing up capital and removing barriers that would otherwise restrict trading. To date, Capitolis has eliminated trillions of dollars in overall positions for more than 50 financial institutions, including many of the top global and regional banks and leading buy-side firms. Capitolis is backed by some of the world`s most innovative technology investors – including Index Ventures, Sequoia Capital, Spark Capital, SVB Capital and S Capital – and recently announced a strategic investment from three leading global financial institutions to drive further industry adoption of its proprietary platform – Citi, J.P. Morgan and State Street.
With unparalleled experience, contacts, and expertise, 42West is one of the leading full-service public-relations firms in the entertainment industry. The firm`s PR professionals have developed and executed marketing and publicity strategies for hundreds of movies, television shows, and digital productions as well as for countless individual actors, filmmakers, recording artists, and authors. In addition, 42West has also provided strategic communications counsel to a wide variety of high-profile individuals and corporate clients - ranging from movie and pop stars to major studios and media conglomerates.