| Name | Title | Contact Details |
|---|
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
TBWA\Chiat\Day is part of TBWA Worldwide (www.tbwa.com) and has offices in New York, Los Angeles and Nashville.
Euromoney Institutional Investor is an international business-to-business information company focusing on the global financial community. Euromoney Institutional Investor provides an extensive portfolio of financial and business information, investment research and macroeconomic data, delivered largely in digital format on a yearly subscription basis. Alongside our information products, we run a large number of must-attend conferences and seminars and by-invitation investment forums, held annually across all continents.
The Lynden Tribune covers news, sports and the people of north Whatcom County.
AutoTrader Group is America’s largest digital marketplace providing marketing and software solutions to consumers and dealers throughout the U.S. Our mission is to dramatically improve the way people buy and sell new and used cars. Our Digital and Software Solutions businesses who have transformed the retail automotive industry, by reducing friction between dealers and consumers and providing them each with tools to transact with ease, confidence and efficiency.