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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Cramer-Krasselt is one of the largest independent, totally interconnected agencies in the country with over $500 million in billings and 69% of revenue from digital. With a mission to Make friends, not ads®, C-K has built a reputation for changing perception and behaviors that lead to purchasing action for brands. It`s how we helped Porsche achieve 11 years of consecutive record-breaking growth, how Corona became the #1 import and Pacifico grew 19% in a single year. We`ve done it by interconnecting an ever-expanding range of disciplines from strategic branding to digital, social, analytics, media/programmatic, SEM, PR, UX and more. Major brands include Alzheimer`s Association, Cedar Fair Entertainment Company (Knott`s Berry Farm, Cedar Point and additional properties), Cintas, Corona Extra, Marzetti Salad Dressing (plus 15 brands), Pacifico Beer, Porsche, Spirit Airlines and Tropicana.
Fellow MDC Partners network firms Crispin Porter + Bogusky and Zig have joined forces creating CP+B Canada. The new firm will operate solely as a CP+B office.
Bent Pixels works with Digital Talent Agencies, Esports Teams, and Large Online Video Content Owners. We help top brands with marketing.
Lead Surge LLC is a B2C direct response advertising agency that specializes in creating compelling marketing solutions for home improvement companies. They provide advertising creative executions, media buying services, and telephone tracking software ...