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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
TBWA\Chiat\Day is part of TBWA Worldwide (www.tbwa.com) and has offices in New York, Los Angeles and Nashville.
Clyde Group is a Washington, DC-based communications and public affairs agency advising global corporations, major non-profits, advocacy groups and start-ups. We build, enhance and protect brands, engage stakeholders, activate customers and help our clients navigate complex situations, including crisis.
Albert is the first-ever artificial intelligence marketing platform for the enterprise, driving fully autonomous digital marketing campaigns for some of the world`s leading brands.
Evoke is a leading marketing, media, and communications agency bound by a common purpose: Health more human™. With offices in New York, Philadelphia, San Francisco, Los Angeles, London, Dublin, Princeton, Chicago, Singapore, and Dubai, more than 700 employees proudly work with 18 of the top 20 pharmaceutical companies worldwide. Evoke is part of Huntsworth plc, an international healthcare and communications group. Huntsworth`s principal areas of focus are marketing, medical, and immersive communication services for healthcare clients, which are primarily large and mid-sized pharmaceutical and biotech companies. Clayton, Dubilier & Rice acquired Huntsworth plc on May 1, 2020.