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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Named one of Forbes` 100 Most Promising Companies in America, PaperG was founded to help the "paper generation" move print advertising online. Now years later, we`re helping agencies and brands take another step forward by eliminating the high costs and lengthy turnaround time associated with display ad creative. The PaperG creative management platform is built by leading technologists, including engineers from Microsoft and Amazon, who are dedicated to improving the digital advertising experience for all.
Evolution is a full service licensing, brand management, product development and sourcing firm, focused on identifying and monetizing all forms of intellectual property. We provide the “platform” that enables property and brand owners to monetize their IP by managing the entire licensing life cycle from initial concept through to the retail shelf.
McCann is an integrated marketing communications agency with offices in Vancouver, Calgary, Toronto and Montreal. The agency has been continuously ranked among the top in Canada since 1915. McCann creates meaningful roles for brands in people`s lives and improves the performance and influence of their clients. mccann.ca McCann lives the promise of Truth Well Told – our guiding philosophy that has stood the test of time since 1915. And today, as people`s attention becomes increasingly divided, it`s more important and powerful than ever. At McCann Canada, we are all truth hunters. Because from truth, comes meaning.
We are a communications management company, specializing in social media, media relations, and web design. We work with all types of organizations and businesses to design, build and promote your brand.