| Name | Title | Contact Details |
|---|
Crowdtap, the People-Powered Marketing Platform, is a new operating system for brands powered by the people who love them. Our platform makes it easy for brands to put consumers at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media. In 2014, Crowdtap was named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. The company has been ranked as the No. 3 Best Place to Work in New York by Crain’s, and the No. 6 Best Tech Company to Work For by Mashable. With a growing community of passionate members, Crowdtap works with leading brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands. Headquartered in New York, Crowdtap has raised $15 million through the Foundry Group, Tribeca Venture Partners, Alta Communications and The Mustang Group.
Pinnacle Advertising is a full-service strategic, future-forward, creative marketing agency. We drive retail traffic, build brands, craft strategy and persuade consumers to buy. We house a state-of-the-art production studio, Infitium. Infitium is a fully staffed studio with the very best editors, producers, photographers, and videographers – delivering, up to the moment multi-channel content for our ambitious, fast-paced client teams. Our Clients Include: Honda WeatherTech MetroVac Gander Mountain Camping World AES Four Seasons Heating & Cooling
GumGum is a scalable media platform, built on the belief that for ads to achieve maximum impact they should appear seamlessly within content where user attention is actively engaged. With access to billions of images across thousands of quality sites, GumGum is the largest in-image advertising provider for publishers and brands. Known for inventing the in-image category, GumGum`s patented technology overlays contextually relevant display ads across the lower portion of relevant photos. The result is higher viewability, engagement and lift in brand metrics than any other display advertising option available today. The company is headquartered in Santa Monica, California, with five additional offices around the US. Its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.
Chemistry is a award-winning, full-service marketing communications agency. A culture lab made up of 100 doers and makers united by the belief that an ounce of action is worth a pound of theory. We exist to overthrow ordinary. We connect creative, technology, and data to create newsworthy results. This is where modern brands must live. This is the space we play in every day.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.