What Happened?
Washington, DC-based SocialCode has Appointed Mike Deerkoski as Chief Technology Officer
About the Company
SocialCode builds marketing technology and solutions that make the world’s most valuable brands successful using social platforms. Over 30 Fortune 100 firms and over 100 leaders in every major category, including their agencies, rely on SocialCode to lead their social advertising, improve messaging and media strategy, and become better marketers. SocialCode capitalizes on advertising experts, advanced technologies and machine-learning that activate brands and turn people into customers and advocates. SocialCode is a pioneer in predictive analytics, and has been awarded the elite distinction of being both a Facebook Marketing Partner and Twitter Marketing Platform Partner, while also developing solutions for Instagram and Pinterest. SocialCode is a subsidiary of Graham Holdings Company.
About the Person
Before joining SocialCode, Mike Deerkoski was the CTO and Vice President of Engineering with the EAT Club, a Palo Alto, Calif.-based food technology startup. Before that, he was an engineering leader at Yahoo, heading up the Yahoo Ad Serving team and launching Yahoo’s behavioral ad targeting and the Yahoo Ad Network. Additionally, he led the engineering team at Flickr, closing key partnerships with Pinterest and Apple.
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