What Happened?
Aliso Viejo, AB-based Adroit Worldwide Media Smart Shelf Appointed Mihir Patel as Vice President of Data Technology
About the Company
The AWM SMART SHELF ® is designed to replicate key benefits of the online experience into physical retail environments. The platform utilizes ruggedized shelf-edge displays combined with high definition optical sensors to automate intelligence into on-the-shelf inventory levels and planogram compliance, play optimal video based on shopper distance (including product pricing and information), provide insight into demographics, and allow for content triggering on detected age, gender, or ethnicity. The technologies work together to enhance operational efficiencies and to provide sales uplift and valuable data.
About the Person
Mihir Patel is Vice President of Data Technology at Adroit Worldwide Media Smart Shelf. Previously, Mihir held various senior IT leadership roles in the industry.
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