What Happened?
Ventura, CA-based The Trade Desk Promoted Michelle Hulst as Chief Data Officer
About the Company
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
About the Person
Michelle Hulst is Chief Data Officer at The Trade Desk. Previously, Michelle held various senior IT leadership roles in the industry.
Info Source
News
Short Profile