What Happened?
Louisville, CO-based Path2Response has Promoted Michael Pelikan as Chief Technology Officer
About the Company
Path2Response provides a complete solution to help omni-channel marketers interpret results from multiple media and eliminate the bias that exists within attribution models; allowing companies to efficiently focus on effective paths to customer responses
About the Person
A seasoned software developer with over 25 years of experience, Michael focuses on mpelikan-1_B&Wdeveloping solutions that solve business challenges using the latest technologies and software applications. As CTO of Path2Response, Michael oversees the technical and engineering design of the Path2Response platform. His advanced data management, data visualization and artificial intelligence domain expertise is the core of the solution with a focus on designing an advanced and intuitive UI that meets the very specific needs of end users – omnichannel marketers. An expert in data management and processing, Michael has built a career around providing content management enterprise solutions to diverse industries, including the legal, aerospace, and publishing industries. Previous to Path2Response, Michael held tech development and management roles at InfoTrust Group, KLA-Tencor, and Apple as well as an independent consultant for numerous clients.
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