CTOs on the Move

method sold its first product on February 28th, 2001 – we mark this as the day we became people against dirty®. But why did two twenty-something guys start a cleaning product company? Well, we’re not exactly big fans of cleaning, but we are passionate about cleaning up a dirty business. We recognized that household cleaning, which includes laundry and hand wash, was a massive category in desperate need of a little disruption. We also had questions. Why do we pollute when we clean? Why do we use poison to make our homes healthier? And why do cleaners have ...

method sold its first product on February 28th, 2001 – we mark this as the day we became people against dirty®. But why did two twenty-something guys start a cleaning product company? Well, we’re not exactly big fans of cleaning, but we are passionate about cleaning up a dirty business. We recognized that household cleaning, which includes laundry and hand wash, was a massive category in desperate need of a little disruption. We also had questions. Why do we pollute when we clean? Why do we use poison to make our homes healthier? And why do cleaners have to be so ugly that you hide them away or smell so bad that you hold your breath? The answer: we can do better. Leveraging two major cultural shifts in health + wellness and life styling of the home, we disrupted every aspect of the category and grew method into a green cleaning leader. Along the way, we hit #7 on the Inc. 500 list, were named the #16th most innovative company in the world by Fast Company in 2008 and became PETA persons of the year for developing the first vegan laundry products. method products can be found in Target, Lowe’s, Safeway, Whole Foods and most grocers nationwide, along with growing distribution in the UK, France, China, Japan and Australia. And the party is only getting started. In 2012, method merged with Belgian green cleaning giant Ecover, and together became the world’s largest green cleaning company. Our two brands are committed to inspiring generations of happy, healthy homes by making non-toxic products that work—for you and the planet. And we’re building a LEED-Platinum certified manufacturing plant to prove it, the first of its kind in our industry. We even formalized the name of our joint enterprise: People Against Dirty (PAD) Manufacturing. Of course, this is more than a company name, it is one of our founding principles. By pioneering a cleaner clean, we believe we can make a difference.

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