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On June 15, 2017, xAd rebranded to GroundTruth. The rebrand reflects the company`s growing vision for what location can truly accomplish and the scale at which it can be accomplished. GroundTruth was founded on the notion that the status quo isn`t good enough. We want to challenge it every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
Manta is the place for small business. Born as an online directory, we help businesses stand out, join forces and get smarter. Optimized for the mobile consumer, Manta has become the most highly trafficked destination to find great services and unique products from local businesses everywhere. Become one of the 30,000 business owners who will join Manta this month to get visible and gain one-on-one insights from other business owners at www.manta.com.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Build community together, for mutual benefit.
We`re a fiercely independent family with the freedom to follow our curiosity wherever it may lead. As an independent agency, we get the answers that no one else can. Because of our independence, instead of stopping and saying ``what is,`` we`re able to ask ``what if?`` And since we`re 100% employee owned, our growth is intrinsically tied to yours. We`re giving people a new way to view the world with the unique perspectives from our team. From media and analytics, data science and development. Through creative and production. Our full-service agency is driven to create work that reflects the world. Work that`s impossible to ignore. But we`re more than talk. We`d love to chat. Interested in working for us? Or maybe we can work for you. Our opportunities together are impossible to ignore.