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PushSpring is the leading independent provider of device level targeting data and insights for verified iOS and Android mobile app audiences. The PushSpring data management platform provides advertisers with complete audience composition and interest data to acquire audiences, drive targeted engagement and increase ad monetization. Using advanced machine learning techniques applied to billions of monthly mobile app and device-level signals, PushSpring data scientists create targeting Personas and custom segments that represent the most accurate, multi-dimensional classification of mobile app audiences available. Distributed across major DMPs, DSPs, and programmatic platforms, Advertisers access PushSpring audience data to drive significant lift for mobile branding and performance objectives.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
As the nation`s largest media representation company, Katz Media Group delivers one point of access to millions of active consumers across the country. With unrivaled reach and industry expertise, Katz Media Group powers local relevance at scale, delivering solutions for national advertisers that resonate with consumers in their community.
ICF Olson collaborated with i4c`s stakeholders to develop a greenfield technology roadmap with project timelines and budgets based on flexible, open source solutions for their customers, sales, marketing, operations, and third parties.