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Umbel is an audience measurement company that helps publishers and content providers demonstrate the value of their audience by unlocking deep insights from social media and big data. Umbel empowers clients to discover leads and expose premium audience segments with real-time audience data. Based in Austin, Texas, Umbel was founded in 2010 by Higinio ("H.O.") Maycotte, Meredith Maycotte, Travis Turner and Nick Goggans.
Cashmere is an award-winning shop and is a lifestyle-marketing company comprised of a diverse collective of minds from the worlds of entertainment, advertising, and new media. Cashmere specializes in identifying trends to create and execute campaigns that resonate in and drive culture. Cashmere utilizes social media, creative strategy, digital trends, experiential, influencer and public relations strategies to provide full-service support for campaigns and brands. Cashmere`s diverse client roster includes top brands and entertainment companies, including: BMW of North America, Jack in the Box, DoorDash, Facebook, Amazon, Quibi, AppleTV+, adidas, Netflix, Universal Pictures and more. Cashmere has been recognized as a leading force within the Creative Industry and has been the recipient of multiple awards; including 2019 Cannes Lions Creative Award, The Clio Awards, AdColor, A100 and named AdAge`s Multicultural 2019 Agency of the Year and recognized in AdAge`s 2020 A-List Agencies To Watch list.
Velocidi is a marketing intelligence SaaS platform that delivers brands a realtime, single view of marketing performance for collaborative insights and faster, more effective decisions.
20 years of transformation, change, innovation, and adaptation. We saw tech emerge and disappear, trends come and go and customer expectations change and grow. Today more than ever, our clients count on us to be new every day. As an innovation partner, they rely on our experience and expertise dealing with continuous transformation and resilient adaptation. We help them answer and exceed customer expectations in an hyper-personalized landscape, keep them on the offense, and have their brand differentiate through customer experience. From 20 years till now, and from offices in Rotterdam, New York, and San Francisco, we can proudly say we are still living our mission: Transforming brands through exceptional digitalism.
In 2012, Alloy was founded (then known as ARPR) by a young, tenacious woman set out to pioneer new concepts and question conventional wisdom long held by agencies. This entrepreneurial beginning permanently rooted our culture in possibility, curiosity and ideas (lots and lots of ideas).