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Future is Now Coalition (FiNC) is a millennial-run organization that is building a digital democracy platform to showcase all politicians equally, making money irrelevant in a campaign. FiNC is creating powerful, fact-based resources and tools that wil...
We`re Engine. Hello. A global community of best-in-class specialists who work better together to come up with business-changing ideas for clients. 12 businesses sit within the Engine family, working in marketing, content, digital, brand consultancy, research, data analytics, PR, strategic consultancy and a whole lot more. Clients can tap into resource from any part of our Group – that`s more than 2,000 people based in more than 30 locations around the world. Our single P&L structure allows our brilliant specialists to come together in unlikely teams and collaborate in a way that`s not possible using a traditional industry model. This structure also allows us to maintain a strong working culture. Despite our size, we retain an entrepreneurial spirit that means we`re always itching to push creative and business boundaries. It allows us to come up with ideas that are truly original, innovative and groundbreaking. It`s why we`re proud to have featured in The Sunday Times` Best Company To Work For Top 100 list for five years in a row. And it`s why more than one in four of the world`s biggest brands choose to work with us. They get brilliant specialists, working better together all over the world.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Pluralytics is an AI-powered platform that equips brands with real-time Content Intelligence to apply language that connects with the underlying values of their customers or find common ground across differences where polarized values exist.
The Lynden Tribune covers news, sports and the people of north Whatcom County.