What Happened?

About the Company

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel`s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL."

About the Person

As Chief Technology Officer at Rocket Fuel Inc., Mark is driving the company's core technology development around predictive modeling and optimization for real-time bidding. He studied Artificial Intelligence at Stanford and MIT, where in 1994 he left his PhD and academic career behind to blaze a trail of entrepreneurship on the newly emerging World Wide Web. He started StockMaster.com as a hobby, then traffic quickly grew and it became the largest stock-quote site on the planet. His startup was one of the first and largest customers of the DoubleClick ad network. The technology team at Rocket Fuel is building exactly the kind of rocket science for automated campaign management and optimization that he wished for as a publisher. This is exactly the technology that he’s personally very excited about, given his background in AI and robotics, and he sees vast opportunities to use it to boost the effectiveness of online advertising. Mark holds a Bachelor of Science degree in Symbolic Systems from Stanford University and a Master of Science (S.M.) degree in electrical engineering and computer science from the Massachusetts Institute of Technology.