What Happened?
Boston, MA-based Fiksu has Appointed Mark Corner as Chief Technology Officer
About the Company
We are a team of entrepreneurial mathematicians, technologists, and online marketing veterans. We've pooled our smarts to create a platform for helping mobile app brands achieve their business goals faster and more cost effectively than ever before. The fruit of our labor is Fiksu® for Mobile Apps, the industry’s only mobile app loyal user growth platform. Leading brands like Groupon, VH1, Barnes & Noble, and Hearst Magazines, along with today's hottest game developers and deal sites, are among the many savvy mobile advertisers that have already turned to Fiksu to help them achieve their mobile app marketing goals. We understand the challenges of the mobile app marketplace. In fact, Fiksu for Mobile Apps was born from the technologies, tools and expertise we developed to successfully promote our own mobile app, Fluent News™ Reader. We immediately recognized we were on to something, that our winning formula could help mobile marketers supercharge visibility, create volumes of downloads, and build a loyal user base for their apps. Fiksu’s deep-seated knowledge of the ever-evolving mobile app ecosystem further led to the release of FreeMyApps® - an innovative solution that allows consumers to download paid apps for free in exchange for trying free apps – to the benefit of developers of both paid and free apps as well as mobile app users. And that, as they say, is only the beginning. The core technology and proprietary algorithms deployed in our current platform have far-reaching potential for other forms of mobile content and emerging app store environments. Stay tuned. The company was founded in late 2008 as Fluent Mobile, Inc. and renamed Fiksu, Inc. in 2011 to reflect the significant expansion of our business model. The name Fiksu – which means smart in Finnish – plays on founder and CEO Micah Adler’s Finnish roots. The company is privately-held and venture-backed by Charles River Ventures. Home base is Boston, Massachusetts.
About the Person
Mark Corner is an expert in the areas of mobile and pervasive computing and networking, file systems, and security. Mark leads all aspects of Fiksu’s engineering feats including overseeing the talented – and growing – team of developers, the development of a scalable infrastructure that processes thousands of events per second and tracks tens of billions of app launches, the Fiksu for Mobile Apps SDK which touches almost half of all iOS devices (and an untold number of Android devices), and FreeMyApps, with thousands of simultaneous users. Prior to Fiksu, Mark served as Fluent Mobile’s vice president of engineering while on sabbatical from the University of Massachusetts Amherst. While at the University of Massachusetts Amherst, Mark was a tenured Associate Professor in the Department of Computer Science, where he taught and did research in mobile systems, operating systems and usability. Mark has authored dozens of publications on mobile systems, holds two patents, and has been awarded millions of dollars in federal and industrial research grants. In 2009, he was selected for DARPA's prestigious Computer Science Study Panel. Other awards include an NSF CAREER award in 2005 and Best Paper awards at USENIX FAST 2007, ACM Multimedia 2005, and ACM Mobicom 2002. He also serves on the editorial board of IEEE Pervasive and IEEE Transactions on Mobile Computing. Mark holds a PhD in electrical engineering from the University of Michigan and BS and MS degrees from the University of Virginia.
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