What Happened?
Mountain View, CA-based NetBase appointed Mark Bowles as Chief Technology Officer.
About the Company
NetBase provides real-time, fast and accurate Social Media Analytics solutions that help businesses grow. Our advanced Natural Language Processing (NLP) technology is uniquely capable of understanding and classifying complex language to ensure businesses are making decisions based on highly accurate data. We have continued to experience 300 percent year-over-year growth. Our customers include the most forward-thinking agencies and largest brands across all verticals, including Yum!, AMC, Kraft, Kohl’s, American Airlines, VISA, Forrester and J.D. Power and Associates. ROI figures calculated by IntelliCap, an independent research firm, show that NetBase delivers hard ROI for our customers. We can reduce costs to capture social media insights by 34% over traditional methods, save companies 20% of the time they previously spent managing PR issues, and boost productivity for many functions.
About the Person
Mark Bowles was previously a co-founder and former CTO of TIBCO Software, and was the co-inventor and patent author for the company's fundamental communication technology. Mark was also formerly CIO at BondMart Technologies and Vice President, Messaging Systems, at BEA Systems.
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