What Happened?
Trevose, PA-based Advertising Specialty Institute Appointed Mahadevan Lakshmanan as Chief Technology Officer
About the Company
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI`s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world`s most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI`s mission? ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools. What are advertising specialties? Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser`s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser`s message. Featured Products: ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors. Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry. Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.
About the Person
Mahadevan Lakshmanan is Chief Technology Officer at Advertising Specialty Institute. Previously, Mahadevan held various senior IT leadership roles in the industry.
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