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BzzAgent, dunnhumby’s advocacy marketing arm, helps the world’s largest brands engage everyday influencers to drive sales. BzzAgent provides brands with a powerful engagement platform to inspire our everyday influencers, BzzAgents, to create authentic content and conversations in the places that matter most and at scale. Proven measurement practices provide detailed analysis of key retail metrics, incremental sales, and ROI. BzzAgent has been a pioneer of word of mouth marketing since 2001 and as the global leader in consumer advocacy we have spent years using the power of human interaction to help brands build trust in a managed, scalable, and measured way. Social marketing powered by data-driven insights: it`s a blend of social and science you just won`t find anywhere else — with results you won`t find anywhere else, either.
Unbounce started in 2009 when “landing pages” were little more than a buzzword. Today we`re the world`s leading landing page platform with a workplace of over 195 people and over 10 very good office dogs. As one of Canada`s fastest-growing tech companies with offices in both Vancouver and Berlin, Unbounce has powered over 1 Billion conversions to date and serves more than 15,000 customers worldwide. What`s next? We see marketers eager to pair their expertise with AI insights to create and optimize the highest-converting campaigns possible with Unbounce Conversion Intelligence™. It`s no secret that we`ve been making huge investments in machine learning and artificial intelligence, and launched our first AI-powered feature, Smart Traffic, in 2019. Learn about what we mean by conversion intelligence here: https://bit.ly/3cwyXq9 At Unbounce, we often say WYSIWYG (“What You See Is What You Get”) to describe our landing page builder, but the same is true of our workplace culture as well. We`re unabashedly a Vancouver company with west coast vibes, which means we take our work-life balance seriously. Generous vacation policies, professional development budgets for every employee, and weekly social events help make Unbounce the type of place you want to tell your friends about.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
Our mission is simple: dramatically transform the face of media ownership and investment. The Black-owned media industry is nascent, and needs more investment and acceleration to catalyze a more robust ecosystem. Group Black was born to solve this problem. Group Black drives scalable Black-media ownership at pace and focuses on building Black-owned media businesses that embrace diversity in their organizations and audiences. Most importantly, Group Black delivers great content and experiences, as well as new, high-performing ways for advertisers to connect with consumers.
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