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Cookson Communications is a strategic planning, public relations and marketing communications firm that services a diverse and stable client base.
Sidecar is helping fuel the next generation of e-retail with technology that supercharges e-commerce marketing. We work with retailers across nearly all verticals, including Top 15 merchants in the U.S. and worldwide. Deliver intelligent technology that allows retailers to connect with people looking for their products, drives better performance, and makes their jobs easier. We believe that artificial intelligence is the future of retail marketing. As retail evolves, the lines between devices, channels, and consumer experiences continue to blur -- bringing retail marketers face to face with increasingly complex decisions that rely on increasing amounts of data. Sidecar delivers the technology retail marketers need to harness that data to execute performance marketing campaigns that perform better, don`t require daily, tactical decision making, and can evolve along with you.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
In today`s world fraught with social media noise, automated marketing, and technological overload we know that effective marketing campaigns must cut through the spammy chatter to build authentic relationships in a human-to-human way. Whether building those relationships takes the form of inbound marketing, community building on social media, one-to-one outreach, or any number of customized approaches, we help you reach your important audiences, deepen your relationship with each member, and inspire individuals to do business with you.
We work with the best brands, enterprise companies and start-ups around the world. We test and experiment with our clients to find a formula that drives results for their sales teams to develop long-term relationships.