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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Founded in 2009, engage:BDR is a leading cross-device Video and Display advertising solution provider.
We are Wunderman: Creatively Driven. Data Inspired. We are a global digital agency of 7,000 data scientists, creatives and executives in 60 countries committed to inspiring action and sparking innovation. In a world where clients struggle to derive value from the mass of data they collect, Wunderman identifies powerful cultural insights to build campaigns that deliver measurable business results. Wunderman is part of WPP (NASDAQ: WPPGY).
MediaLink is a leading advisory firm helping to drive competitive advantage in this new disruptive business environment. We provide counsel to clients in the marketing, media, entertainment, and technology industries. We`re next-generation because the company`s 50+ employees all have significant operating experience in media, marketing, advertising, technology and entertainment. We`ve walked in our clients` shoes – seen the opportunities and the challenges of their jobs. We`ve lived them. We deliver strategy with the best of them – we often compete with the traditional consulting firms -- but always with a bias toward pragmatic action because we`re operators by trade. And if you need us to, we assist with the implementation and execution of the strategy we recommend. We`re not afraid to get a little dirt under our fingernails.