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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
The National Mango Board (NMB) is a national industry funded agriculture promotion group that focuses on promotion and research for U.S. and imported fresh mangos. Our mission is to increase consumption of fresh mangos in the U.S. by inspiring consumers and educating them about the culture, flavor, and nutrition of mangos, while bringing the industry together. The NMB is guided by Board Members made up of industry leaders; 8 Importers, 7 Foreign Producers, 2 Domestic Producers and 1 First-handler. Board Members serve three-year terms and can be nominated for two concurrent terms. The Board Members create the Strategic Plan, approve yearly budgets and are hands-on in the creation of programs; all addressing our mission of increasing the awareness and consumption of fresh mangos in the U.S.
Huntsworth PLC is an international healthcare and communications group. The Group`s principal area of focus is health, which provides marketing and medical communications services to healthcare clients, which are primarily large and mid-size pharmaceutical and biotech companies. It also has a smaller Communications group, which provides a wide range of communications and advisory services including strategic communications, public affairs, investor relations and consumer marketing.
IDOL is a full-service creative agency that brings passion, expertise, and artistry to create timeless and captivating content for our clients. We offer services including content strategy; photo & video production; art direction and visual design; information architecture/UX; web site development; mobile & app development; social media campaigns; ongoing campaign strategy; SEO & marketing; and more.
BMI Elite is a full-service marketing agency specializing in business solutions and digital engagement and is an industry-leader in performance-based marketing initiatives. Their clientele ranges from Fortune 500 Corporations to advertising agencies to locally-owned and operated businesses. The corporate office is headquartered in Boca Raton, Florida, and was named one of the Best Companies to Work For two consecutive years by Florida Trend Magazine.