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RF|Binder is a full-service public relations and integrated communications firm headquartered in New York, with an office in Boston and bureaus in Chicago, Los Angeles, Oklahoma City and South Florida. The firm works in four primary industries: food and beverage, health and wellness, education and financial services. RF|Binder was a subsidiary of the Ruder Finn Group in 2001 and today is an independent company.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Screenvision Media is a premier cinema, video and media organization. From our headquarters in NYC, we provide national and regional advertisers with on-screen advertising solutions, in-lobby promotions and integrated marketing programs. In a landscape of partial impressions and fragmented messaging, Screenvision Media delivers un-skippable innovative solutions putting our clients at the forefront of modern advertising on the biggest screen serving the world`s most desirable audience. We also service local advertisers through regional offices and a national network of local sales representatives.
Volta is a nationwide network of electric vehicle charging stations that partners with brands to sponsor free charging for all EV drivers. Volta`s innovative infrastructure is leading the way for the future needs of mobility. Volta creates new ways for brands to reach highly coveted audiences in high traffic locations and for real estate owners, including shopping malls, grocery store and local retailers, to attract new customers who stay longer. Founded in 2010 and headquartered in San Francisco, Volta provides a valuable community amenity in markets across the U.S. helping brands meet consumers at the optimal moment of purchase decision.
Canela Media is a leading digital media tech company offering brands a complete ecosystem to connect with multicultural audiences leading with its free streaming service, Canela.TV, offering on-demand Latino-focused movies and TV entertainment through multiple platforms. Additionally, Canela Media reaches more than 20 million unique Hispanics across its 180+ premium Spanish-language sites and influencer database. Combined with the company`s proprietary data, Canela Media possesses in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream – U.S. Hispanics. Headquartered in New York, Canela Media is ranked as the fourth largest Hispanic ad-focused company and is female- and minority-owned.