| Name | Title | Contact Details |
|---|---|---|
Jeremy Chichester |
Director of Information Technology | Profile |
Jesse Pedersen |
Chief Technology Officer | Profile |
Founded in 1990 at the very beginning of the action sports phenomenon that has become the single most defining sports access point to youth marketing, The McClellan Nichols Sports Syndicate is a leader in the field of action sports athlete representation and youth marketing. The extensive knowledge of, and access to, youth culture enables The Sports Syndicate to create meaningful and productive relationships, authentically integrating brands among athletes, events and corporate sponsors.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We`re a fiercely independent family with the freedom to follow our curiosity wherever it may lead. As an independent agency, we get the answers that no one else can. Because of our independence, instead of stopping and saying ``what is,`` we`re able to ask ``what if?`` And since we`re 100% employee owned, our growth is intrinsically tied to yours. We`re giving people a new way to view the world with the unique perspectives from our team. From media and analytics, data science and development. Through creative and production. Our full-service agency is driven to create work that reflects the world. Work that`s impossible to ignore. But we`re more than talk. We`d love to chat. Interested in working for us? Or maybe we can work for you. Our opportunities together are impossible to ignore.
TRAFFIQ (www.traffiq.com) is an end to end digital media planning, buying and management platform.
We are an award winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. Here, the potential is limitless. People come to MERGE looking for a new way; for ideas and solutions that will make an impact. Our name reflects our belief that a collaborative approach across all disciplines leads to better results. With offices in Chicago, Boston, Atlanta, New York, Los Angeles and Kansas City, we continuously seek and make new connections through creative and technology. We`re here for the strivers––those who are ambitious and want to emerge to the top.