What Happened?
New York, NY-based MadTech Appointed Laura McElhinney as Chief Data Officer
About the Company
MadTech is a technology and consulting practice focused on helping brands, publishers, platforms and agencies craft and implement effective advertising tech stacks and first-party data strategies. Led by Bob Walczak, MadTech provides cutting-edge technology solutions and dedicated industry specialists to solve complex problems presented by a fragmented digital advertising ecosystem. MadConnect, the company`s proprietary connector hub, solves for data platform interoperability by providing the integrations necessary for the privacy-safe transfer, normalization, and bi-directional communication between a brand`s licensed data platforms across AdTech and MarTech.
About the Person
Laura McElhinney is Chief Data Officer at MadTech. Previously, Laura held various senior IT leadership roles in the industry.
Info Source
News
Short Profile