| Name | Title | Contact Details |
|---|---|---|
Justin Mysza |
Chief Technologist | Profile |
Rinck is a full-service marketing agency specializing in the strategic integration of market research and listening, advertising, digital, promotion and public relations. But what we do is a little less important than how we go about doing it.
A leading ePublishing platform, HighWire Press partners with independent scholarly publishers, societies, associations, and university presses to facilitate the digital dissemination of more than 3000 journals, books, reference works, and proceedings. HighWire also offers a complete manuscript submission, tracking, peer review, and publishing system for journal editors, Bench>Press. HighWire provides outstanding technology and support services, and fosters a dynamic and innovative community, enhancing the strengths of each of its members. HighWire plays a unique role in the online publishing business: affiliated with an academic library, a first-class research institution, and partner and colleague to scholarly societies who value the high quality and content of their journals, books and other materials. By working with HighWire, publishers gain the economies of scale and networking opportunities of working collaboratively in their business technology. HighWire has been affiliated with Stanford University since 1995, with the launch of the Journal of Biological Chemistry (JBC Online). Science, the Journal of Neuroscience, and Proceedings of the National Academy of Sciences (PNAS) soon joined with HighWire to become pioneers who defined today`s online journal. HighWire quickly became known for combining cutting-edge technology with long-term organizational stability and has maintained a leadership position in the industry ever since.
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook and Amazon, with $3 billion in digital media under management and over 1,000 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization. Each solution is delivered leveraging Tinuiti`s performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.
As the destination marketing organization of the five boroughs, we spread the love of NYC worldwide via our website, information centers, partnerships and publications. We`re here for leisure travelers, businesses and locals alike—so whether you`re planning a vacation, a conference or a career change, follow us for intel and inspiration.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.