What Happened?
Saint Petersburg, FL-based Kobie Appointed Larry Roos as Chief Information Officer
About the Company
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world`s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. Forrester recently named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction and program management services.
About the Person
Larry Roos is Vice President, Information and Digital Technology, Worldwide at Tupperware Brands. Previously, Larry held various senior IT leadership roles in the industry.
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