| Name | Title | Contact Details |
|---|
GroupM is the leading global media investment management operation. It serves as the parent company to WPP`s media agencies – Maxus, MEC, MediaCom, Mindshare and Xaxis who are all global operations in their own right with leading market positions. Our primary purpose is to maximize the performance of WPP`s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
ICF Olson collaborated with i4c`s stakeholders to develop a greenfield technology roadmap with project timelines and budgets based on flexible, open source solutions for their customers, sales, marketing, operations, and third parties.
We make work that creates a stir. Because we believe the riskiest thing a brand can do is be ignorable.
The Richmond chapter of the Public Relations Society of America is a professional association that serves public relations practitioners living and working in Central Virginia. The Richmond chapter has roots that go back nearly 70 years, to the founding in 1946 of the Richmond Public Relations Association. In 1995, the Richmond Public Relations Association merged with the Old Dominion Chapter of PRSA, establishing one of the largest PRSA chapters in the country. Today, PRSA Richmond serves over 300 members.