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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world`s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data-driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry`s largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We`ve partnered with over 650 brands — including McDonald`s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. However, it`s a complex world to navigate. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.
Brands deserve a greater creative experience on mobile than what is currently available today. That`s why we`ve put technology at the forefront - tapping into haptic, touch and augmented reality experiences - to produce engaging and immersive creatives for mobile. Better creatives mean brands can tell more compelling stories. We`ve been voted `Best Advertising and Marketing Company` by Techcrunch Europa; `Hot Company of the Year` by Festival of Media Global and Festival of Media Asia Pacific; `Best User Experience` at MOMA`s; `Innovation Award` at Lions Eurobest; `Best Mobile Campaign` at The Drum Digital Advertising Awards APAC; and `Technology Fast 50 2018 UK Winner` from Deloitte Fast 50. Adludio has offices in London, Paris, New York, LA, Singapore and Hong Kong, and boasts a roster of clients including Adidas, Red Bull, Estee Lauder, Diageo, Unilever, McDonald`s and Huawei to name a few.
Chicory transforms recipe content into commerce media. Our platform powers a network of recipe publishers and retailers that CPG brands use to reach 110 million high-intent grocery shoppers each month. Chicory`s contextual advertising and shoppable recipe solutions can be found on over 5,200 websites including Taste of Home, The Kitchn, LandOLakes.com and thousands of food blogs. Sites enabled with Chicory`s technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 60+ leading retailers.
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