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Cross Screen Media is a marketing analytics and software company empowering marketers to plan, activate, and measure Connected TV and audience-driven Linear TV advertising at the local level. Our closed-loop solutions help brands, agencies, and networks succeed in the Convergent TV space.
As a purpose driven association, biased to action, we will help companies tackle the structures in place that contribute to the Gap in Belonging, Representation, Inclusion, Diversity & Equity.
For the past 8 years the Versus team has brought to life innovative and culture defining ideas and creative strategy with efficient and forward thinking production solutions. Our name is a statement to our clients, the industry, and a promise to ourselves. We are VERSUS the broken and inefficient model that puts bottom line above top creative. Therefore, we offer a full service creative approach, as a way to put ideas first.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
Combining the power of our people, technology, best practices and global supply partners we deliver specialist marketing services to some of the world’s most dynamic and recognisable businesses.