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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Wunderkind is the one-to-one performance marketing engine that delivers tailored experiences to individuals at scale.
Gorkana Group is the leading provider for media information, offering PR and marketing professionals access to customised media intelligence. Our clients become part of our unique community. This connects them to everything from industry experts and latest news, insights and events, jobs and journalists, not to mention our own essential media intelligence services. It's why 35,000 PRs rely on us every day and 100,000 journalists receive our alerts every day. Whether they're launching a campaign, managing reputations or need around-the-clock response during a crisis, we can help clients keep up to speed, stay focused and be connected to experts. Gorkana provides the personal touch and assurance they need to make clear, informed decisions - and drive their business forward.
Bryson Gillette is a minority-owned consulting firm that specializes in strategic communications, campaigns, and public affairs. They partner with clients to develop tailored strategies that shape narratives around the issues that matter to them.
Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with 60 million consumers in the real world. The premium video network offers national scale with hyper-local execution via 4,800 can`t-miss screens in shopping environments and city street window fronts across the U.S..