What Happened?

About the Company

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today`s always-on, social and mobile savvy customer, Vision Critical`s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical`s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

About the Person

A seasoned technology leader, Kobi Ofir plays a key role in shaping the company’s product innovation and technology strategy as Vision Critical scales its insight community solutions suite and global footprint. Recently joining the Vision Critical executive management team as CTO, Kobi brings more than two decades of experience. Prior to Vision Critical, Kobi served as the vice president of product development for Eloqua, a wholly-owned subsidiary of Oracle. Eloqua, recognized for its marketing automation and revenue performance management technology, was acquired by Oracle in December 2012 for $871 million, where Kobi played a significant role in the technology and product due diligence and integration processes involved in the transition. Previous to Eloqua, Ofir held numerous CTO roles with companies including Rypple, later acquired by Salesforce.com, Virgin Gaming and the Internet Division of First Data Corporation. Kobi has also held various software development and leadership roles at software firms including Architel Systems, which was acquired by Nortel Networks, and SNS Systems, later purchased by Bell Canada Enterprises. He currently sits on the advisory board of KEV Group, which more than 6,300 schools use for school-level accounting, online payments and auditing. Kobi is a graduate of York University and the University of British Columbia, where he received a master’s degree in computer science.